As with most things in life, paying attention to the details can make all the difference. Now, I don’t confess to be the most detail-oriented person about all things, but if you are going to work in the technology field where one missed letter or change in caSe can ruin thousands of lines of code, you have to learn to pay attention. So I have learned to pay attention to the details in Social Media, but my closet is a mess and when I can’t find something it can get ugly – trade-offs.
While working recently with a friend and answering social media questions during our complimentary 30-minute consultation I mentioned that I couldn’t find his name in Twitter. I had just assumed that he had not yet signed up for an account, but it turns out he had. Below is the screen shot of the initial setup.
Initial Twitter Account Setup
Notice that when you compare Matthew’s account to my account, the difference between the Name Field and the Twitter Handle. My Twitter handle is ‘JackAlert’ but my name is entered as ‘Jack Smith’. Matthew’s name and Twitter handle were identical.
Twitter Comparison
Consequently, when I searched for Matthew in Twitter, his profile was not returned.
Search Results Do Not Find Matthew Coates
When I contacted Matthew, I advised he make that one small change and the results can be seen below (special thanks to Matthew for letting me use this example and if you’re looking for a Realtor, you can find Matthew here.)
Matthew Is Found!
So be sure to pay attention to the details when creating your Social Media profiles. For businesses, this should include:
- SPELL CHECKING- Sounds basic, but there are thousands of profiles with typos.
- KEYWORDS – Your profile should contain keywords people search for when looking for your type of business.
- YOUR PICTURE – I believe social media is personal and even though you may be representing a company via social media, people want to talk to a person, not a logo. So display the picture of a person rather than a log0. Leave the logo and branding for your website, fan page design and twitter background (which we’d be happy to help with).
- MIX IT UP – I like to know a little business and a little fun/personal about people I connect with through social media. If you can add a little personality and character, I think that’s all the better.
Thanks for stopping by and if you have any other social media questions, be sure to leave them on our Social Media Q&A page. Has anyone seen my car keys?
